The research
team you
never had.
Generate turns 300,000 early adopter signals into trend reports, audience profiles, and competitive insights — with visuals ready for any presentation. In minutes, not weeks.
Real data · results in under 60 seconds
Research takes
weeks you don't have.
By the time a trend report lands on your desk, the moment has already passed. Traditional research is expensive, slow, and shaped by opinion. Generic AI gives you the public web — not real behavior. You need something built on what real people are actually doing, right now.
Traditional research
- ✗6–12 weeks for a decent trend report
- ✗€15–50K per engagement
- ✗Survey panels driven by recall bias
- ✗Stale data by delivery date
- ✗No interactivity, no follow-up
Generic AI (ChatGPT etc.)
- ✗Trained on the open web, not behavior
- ✗No real-time data — knowledge cutoff
- ✗Hallucinations dressed as insights
- ✗No source citations, no verbatim
- ✗Forgets context between sessions
Generate
- +Results in under 60 seconds
- +Real behavioral data, 300K+ signals
- +Source-cited, verbatim consumer quotes
- +Interactive visualizations inline
- +Persistent memory across sessions, with a customizable profile — tell Generate what to focus on, include, or ignore.
Ask. Generate
researches. Act.
No learning curve, no complex search syntax, no methodology to master. Just ask a question the way you'd ask a colleague — Generate searches deep into the Nextatlas signal and comes back with a sourced, structured answer.
Ask your question
Type your question in plain language — no special syntax needed. Just a topic, a brand, or a question.
Generate researches
Insights flow into a structured layout — gathering audience patterns, cross-references, cultural signals, and more across 300,000+ early adopter data. The brief writes itself.
Read the results
Your results arrive as a structured brief with interactive visuals — maps, timelines, and charts. Ready for any presentation.
Research tools
built for briefs.
Generate is designed for the people who write briefs, build decks, and present work to clients and teams.
It remembers your brief
Generate remembers your context across sessions. Brand, category, tone, no need to re-explain. Like a research assistant who always knows the background and always has good taste.
Deck-ready visualizations
Every insight comes with built-in visuals. Breakdowns, mind maps, trend timelines. Everything presentation-ready, as is.
Consumer archetypes
Stop guessing who cares. Generate profiles your audience as living archetypes, each with a name, demographic profile, motivations, values, and real observed behaviors. Works across any category.
Speed or depth — you choose
Need a quick overview before a call, or a deep strategic briefing? Get your first result in under 60 seconds, then choose how deep to go.
Bring your brief, deck, or ad
Upload a client brief, a competitor ad, or a mood board. Generate connects it to the Nextatlas signal and instantly surfaces the cultural context behind it.
Lenses & shortcuts
5 ready-to-run templates for the most common research tasks. One command and you're done.
Stop using
demographics.
Meet your audience.
The Personas Lens generates 3 to 5 living archetypes from real behavioral profiles. Not "Female, 25–34, High income." Real cultural portraits: what they eat, where they shop, how they behave online — grounded in observed signals from 300,000+ early adopters.
You can go deeper — get a full report on any archetype, or bring them directly into a brief.
Try /personas →
F · 26–31 · Urban · High education · €38K–55K
Driven by efficacy over aesthetics. Researches ingredient lists before buying. Trusts Reddit over influencers. Early adopter of functional wellness — supplements, sleep tracking, breathwork.
M · 28–35 · Metropolitan · Design-aware · €55K–80K
Conspicuous about inconspicuousness. Buys less, pays more. Gravitates toward craft, provenance, and unbranded quality signals. Distrusts mass wellness marketing.
Five Lenses.
Eight shortcuts.
Lenses are structured research flows — type a question, Generate runs a full multi-step analysis and delivers a specialised report. Quick templates give you pre-built prompts for the most common research jobs. Both unlock instantly with a slash command.
Personas
Decode your audience into 3–5 living cultural archetypes. Real behavioral profiles — name, biography, values, verbatim — not demographic boxes.
Opportunity Map
Map whitespace in your category — needs with momentum and breathing room. Surface where there's a gap between consumer desire and existing offers.
Signal Convergence
Find the meta-trend behind scattered signals. Clusters of early adopter behavior converging into the next big cultural shift — before it has a name.
Audience Cluster
Break any audience into data-driven segments with demographics, behaviors, motivations, and cultural codes. No surveys, no panels — behavioral observation at scale.
Regional Divergence
Compare the same trend across Italy, US, EU, APAC — phase, nuances, local barriers, regional leads. One report, four markets, no jet lag.
8 instant briefs
Not another
AI wrapper.
A signal engine.
Since 2012, Nextatlas has tracked culture through the people shaping it first. 300,000+ early adopters across Reddit, Instagram, Tumblr, YouTube, and beyond. Generate brings that intelligence directly into your workflow. No data science team needed.
Millions of posts analyzed in real time. Target audiences, sentiment, global spread, top concepts — surfaced from observed behavior, not from a survey panel.
A constantly updated business-case matchmaker. Real-life brand examples aligned with your brief, surfaced automatically as you research.
Curated inspiration and direct consumer quotes with source links. Ready to drop into a deck without another hour of hunting.
For people who
see it first.
Freelancer
Multiple clients, impossible deadlines. Generate compresses weeks of research into a 60-second conversation and remembers the brief next time.
Brand Strategist
Uncover latent consumer preferences. Build positioning on signal, not opinion. Validate a direction before it becomes a deck.
Trend Researcher
Real-time social listening and cultural analysis across 20+ verticals. Your secret weapon for what's emerging — not what's already mainstream.
Innovation Lead
A universe of early signals in minutes. Track emerging tech, startup disruptions, and category shifts before they land in the FT.
Insights Director
Nuanced consumer motivations at scale. Stop buying panels for recall. Start reading behavior directly from the people who shape markets.
Start free.
Scale when ready.
Every plan is token-based — you pay for the actual AI compute you use. A typical research question costs 5K–20K tokens depending on depth and model. Tokens reset monthly.
Fast answers for follow-up questions, quick category checks, or validating a hunch before a meeting. Uses fewer tokens.
The right balance for most work — trend briefs, consumer profiles, competitive landscapes. What most people use most of the time.
Extended reasoning for complex strategic questions, pitch preparation, or when the answer really matters. Uses more tokens, delivers more depth.
No credit card required.
- +Generate Chat + Casefinder
- +Trial token budget included
- +All 9 interactive widgets
- +Full Nextatlas data engine
Billed monthly.
- +14.9M tokens per month
- +No daily cap — use it at your pace
- +Buy extra packs anytime — they never expire
Billed monthly.
- +22.4M tokens per month
- +No daily cap — use it at your pace
- +Buy extra packs anytime — they never expire
Billed monthly.
- +29.9M tokens per month
- +No daily cap — use it at your pace
- +Buy extra packs anytime — they never expire
Need more mid-month? Add tokens at any time — no plan change needed.
How is Generate different from ChatGPT?
What's improved in the latest version?
What data sources does Generate use?
How do tokens work?
Which industries and geographies are covered?
How often is the data refreshed?
Is there a team or enterprise plan?
What languages does Generate speak?
Start
researching.
3 days free. No credit card. Your first insight in under a minute.